Mr. R. L. Ravichandran, Chief Executive Officer.

A Post Graduate Diploma holder in Business Management, Mr. Ravichandran graduated from the University of Madras and started his career with British Multinational - W & T AVERYS - world leaders in weighing, counting and testing equipments. Subsequently, he worked with Marketing & Sales of USHA Brand of appliances, with M/s. USHA International, Delhi before joining TVS Suzuki as their Head of Sales & Marketing for 2-Wheelers in 1990.

Mr. Ravichandran worked with M/s BAJAJ AUTO LTD. in Pune as their V.P – Business Development & Marketing till March 2005. From 1998, he played a crucial role in BAJAJ AUTO’s transitionary phase from a large “scooter only” brand to a multiple leadership brands of motorcycles in India as well as in international markets.

He has a host of successful brands, which he had developed into million dollar portfolios in his stint with both TVS & Bajaj, some of which are Suzuki Samurai, Shogun, Scooty, and in the last 8 years with Bajaj Auto, Caliber, Hoodibaba, Boxer, Pulsar, Eliminator, Discover and CT 100. He has also played a key role in creating new, young vibrant face of the “Hamara Bajaj” as it is seen today.

Mr. Ravichandran has real time ‘hands-on’ experience in understanding customers’ brand perceptions and has created some of the outstanding communication tools in mass media.

A Bullet enthusiast and as the CEO of Royal Enfield, he has arrived with a dream of making his ‘first love’ – the ‘Royal Enfield Bullets’ into a multi-million dollar brand from India. True to his credentials and with the Company’s distinctive brand persona, Royal Enfield is sure to become the country’s most aspirational, iconic brand of motorcycle.

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