August 9, 2019, New Delhi: Royal Enfield, the global leader in the mid-size motorcycle segment, has consistently worked towards building increased accessibility for consumers, into the motorcycling way of life. With close to 930 existing dealer touch points in India alone, more than 8800 service bays, and more than 900 authorized service workshops, Royal Enfield has the most widespread sales and service network among premium brands in the country. Adding to this extensive network, Royal Enfield announced the launch of 250 new dealer touch-points across tier II and III cities and towns. To be operational from today, the new Royal Enfield Studio Stores will have the same retail identity as existing dealerships across cities, and will have the entire portfolio of motorcycles, in addition to service and spares. The Company takes pride in its long association with the armed forces and is proud to have all the new stores inaugurated simultaneously by retired army personnel. The company also announced the launch of six new colours of the iconic Royal Enfield Bullet. The Bullet will now be available starting at Rs. 1,12,000/- (ex-showroom).
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