Royal Enfield Korea ONE RIDE 2011

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Royal Enfield Korea ONE RIDE 2011

Author : Royal Enfield Author RE | 22 Nov 2018

For artist Juno Son, the first Sunday of April 2011 will eternally be etched in his heart as one of the most memorable days of his life

For artist Juno Son, the first Sunday of April 2011 will eternally be etched in his heart as one of the most memorable days of his life. After all, he and his fellow riders from the Royal Enfield owners’ club in Seoul, South Korea joined Royal Enfield owners all over the world to celebrate the inaugural edition of One Ride.

The ride took place on the 3rd of April (the first Sunday of the month) and was celebrated across the world, in line with Royal Enfield’s philosophy of promoting adventure and leisure riding under its 'keep riding' initiative. Riders worldwide were encouraged to take their Royal Enfield motorcycles out and ride.
Although each rider could have his or her individual 'One Ride', Royal Enfield encouraged them to either start the ride from any of their Brand Stores/Dealerships/Distributors or Service stations or end at them for an easy count. Special One Ride commemorative stickers and cloth patches were distributed amongst the riders who proudly adorned their bikes, helmets and jackets with these memorabilia. Juno and his friends made the best of this opportunity, cheering each other up, waving at each other and passers-by and later bonding over food at a local restaurant.

Even if the riders were not able to join any of the One Ride celebrations they were inspired to take out their Royal Enfield on this day and show the chrome and the polished tank some sunlight and ride.

It was a ride for camaraderie and unity where the roads came alive with the distinct thump of Royal Enfield machines. The event became big in Korea with the support of all riders and enthusiasts who came forward and joined in the celebrations.

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