For artist Juno Son, the first Sunday of April 2011 will eternally be etched in his heart as one of the most memorable days of his life. After all, he and his fellow riders from the Royal Enfield owners’ club in Seoul, South Korea joined Royal Enfield owners all over the world to celebrate the inaugural edition of One Ride.
The ride took place on the 3rd of April (the
first Sunday of the month) and was celebrated across the world, in line with
Royal Enfield’s philosophy of promoting adventure and leisure riding under its
'keep riding' initiative. Riders worldwide were encouraged to take their Royal
Enfield motorcycles out and ride.
Although each rider could have his or her individual 'One Ride', Royal Enfield encouraged them to either start the ride from any of their Brand Stores/Dealerships/Distributors or Service stations or end at them for an easy count. Special One Ride commemorative stickers and cloth patches were distributed amongst the riders who proudly adorned their bikes, helmets and jackets with these memorabilia. Juno and his friends made the best of this opportunity, cheering each other up, waving at each other and passers-by and later bonding over food at a local restaurant.
It was a ride for camaraderie and unity where
the roads came alive with the distinct thump of Royal Enfield machines. The
event became big in Korea with the support of all riders and enthusiasts who
came forward and joined in the celebrations.