Royal Enfield announces new plant in Chennai

Royal Enfield has undertaken to expand its current production capacity owing to the growing demand for its motorcycles worldwide.

Being one of the first auto companies that entered Chennai in 1955,at Royal Enfield, we are pleased to announce that the new plant will also be in Chennai. Today, the TamilNadu Government hasallotted us land at the SIPCOT Industrial Growth Centre, Oragadam for building the new Royal Enfield plant.

The proposed Royal Enfield plant, spread over 50 acres, is slated for completion by the first quarterof 2013. Once completed, the new plant will increase Royal Enfield’s current capacity of 70,000 units per annum to 1,50,000 units per annum. The new plant will be equipped to produce the entire product range of Royal Enfield motorcycles.

For Royal Enfield, expanding in Chennai comes with several advantages. Proximity to our existingplant in Tiruvotriyur will bring synergies for the supply chain as well as our existing human capital.Further, Chennai’s growing importance in the global automotive industry combined with the effective auto- eco system at Oragadam will augment our growth curve.

About Royal Enfield:

Royal Enfield has been a pioneer of powerful four stroke technology in India since 1955. It is one ofthe oldest motorcycle companies in the world and is a division of Eicher Motors Limited. With itsmanufacturing base in Chennai, India, the company offers a variety of models catering to the needsof the traditional segments, the enthusiasts, the leisure bikers and the urban youth. Royal Enfieldbrand stores allow for pre-purchase product experience and intimacy thereby offering a unique motorcycling experience to all customers by bringing to life integrated brand values.

Royal Enfield’s domestic line-up includes the Bullet 350 UCE, Bullet Electra UCE, Classic 350, Classic 500 and the Thunderbird Twinspark. Internationally its motorcycles are exported to over 30 countries across the world including the USA, Japan, UK, several European countries and the Middle East.

Royal Enfield also organizes and supports many enthusiast activities, events and rides across thecountry, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the country and the Himalayan Odyssey, the largest motorcycle ride over some of the toughestroads and highest mountain passes in the region of Himachal and Ladakh. www.royalenfield.com

About Eicher Motors Limited:

Eicher Motors Limited, incorporated in 1982, is the flagship company of the Eicher Group in India and a leading player in the Indian automobile industry. Its 50-50 joint venture with the Volvo group,VE Commercial Vehicles Limited, is involved in business activities ranging from design,manufacturing and marketing of reliable, fuel-efficient commercial vehicles of high quality andmodern technology to manufacturing engineering components and providing engineering designsolutions. Eicher Motor’s two-wheeler division manufactures and markets Royal Enfield motorcycles.http://www.eicherworld.com

Disclaimer:

All statements included or incorporated by reference in this media release, other than statements or characterizations of historical fact, are forward-looking tatements. These forward-looking statements are based on our current expectations,estimates and projections about our industry, managements beliefs and certain assumptions made by us. Although EML believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. Any forward-looking statement speaks only as of the date on which such statement was made, and EML undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. No assurance can be given that actual results, performance or achievement expressed in, or implied by, forward looking statements within this disclosure will occur, or if they do, that any benefits may be derived from them.

Media Contact:

Corporate Communications: Bidisha Dey; +91 9811969982; bdey@eicher.in

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