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20 Oct 2018

Royal Enfield launches new apparel & accessories in collaboration with custom builders

Royal Enfield launches new apparel & accessories in collaboration with custom builders

Iconic British bike maker Royal Enfield has teamed up with four custom motorcycle builders from around India to launch new apparel and accessories. The company has collaborated with Bull City Customs, Inline Three, Bombay Custom Works and TNT Motorcycles to promote the bike customisation culture in India. These custom bike builders have come up with their custom built bikes based on the Royal Enfield Continental GT, Classic 500 and the Bullet 500.

Royal Enfield Classic 500 by Inline 3 CustomsThe new Royal Enfield apparel and accessories, inspired by these custom builds, include accessories like T-Shirts, Jackets, Shoes and Helmets among others. The new “Motorcycling Way of Life” gear is available at Royal Enfield’s official online store, RE dealerships, online gear stores and e-commerce portals like Flipkart and Myntra. Other accessories include RE denim and cargo pants, gloves, belts, badges and boots. The new apparel and accessories line is an attempt by Royal Enfield to promote motorcycle customisation culture in the country.

Royal Enfield Classic 500 by Bombay Custom WorksSpeaking about the new apparel line, Mr Samrat Som, Head, Royal Enfield Apparel & Accessories Business, said, “Royal Enfield has always been the preferred canvas for those seeking motorcycle-nirvana through the custom route. Collaborating with the custom builders is the brand’s way of celebrating a motorcycling-inspired way-of-life. We applaud the efforts of these custom builders for creating ingenious artworks with our motorcycles which are a clear representation of quirkiness on roads. And with our refreshed collection of gear and helmets inspired by these motorcycles we assure our riders of a unique riding experience which goes far beyond just motorcycles”