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THE ROYAL ENFIELD HIMALAYAN COMPARED BY NDTV CAR AND BIKE

26 Apr 2018

Vintage Stores in India

Business Standard

Following the footsteps of Royal Enfleld, luxury bike manufacturer Ducati, too, is considering entering the used two-wheeler market. Royal Enfield has created a new brand retail identity for the Vintage concept. A separate work­force with a core skill set and req­uisite expertise is also on board for this initiative. Undeterred and unmindful of comparisons, Royal Enfield is upbeat about the business potential that Vintage storesoffer. Shaji Koshy, Head- India Business says, "We have been jn the business of selling motorcycles for a long time now, and have always considered.the pre-owned-business as an important aspect of the product life-cycle and the journey of a consumer."

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