UNESCO and Royal Enfield joined hands in 2022 to discover, document and promote the Intangible Cultural Heritage (ICH) of India — a journey that began in the Himalayas with “The Great Himalayan Exploration”.
According to UNESCO, the ICH of a country can be defined as “practices, representations, expressions, knowledge, and skills that communities, groups and, in some cases, individuals, recognise as part of their cultural heritage.” With this project, we invite you to ride along and experience the culturally charged atmosphere of pristine lands as we navigate our way around their wealth of ICH practices. The collaborative effort aims to be a platform for the Himalayan communities to tell their own stories and create an alternative repository for their living and intangible legacies — some of which may soon be lost in the face of modernity.
by Royal Enfield /
We invite you to journey across the Indian Himalayas, engage with local communities, and document their living traditions and Intangible Cultural Heritage (ICH) practices for UNESCO and Royal Enfield. Share your details with us and our team will reach out with the next steps of the screening process. Participate today for a chance to travel through breathtaking landscapes, experience Himalayan cultures up close, and help bring their stories to wider audiences.
