Royal Enfield Royal Enfield Royal Enfield Royal Enfield Royal Enfield

Select Country

Note

We use our own cookies for the use of the site, personalize content and ads and to perform analyses of our traffic. We also share information about your use of our site with analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. If you want to learn more about cookies and opt-out, click the button Privacy and Cookie Policy. If you choose not to agree to the use of cookies all features of the site may not operate as intended.

THE ROYAL ENFIELD HIMALAYAN COMPARED BY NDTV CAR AND BIKE

26 Apr 2018

Vintage Stores in India

Business Standard

Following the footsteps of Royal Enfleld, luxury bike manufacturer Ducati, too, is considering entering the used two-wheeler market. Royal Enfield has created a new brand retail identity for the Vintage concept. A separate work­force with a core skill set and req­uisite expertise is also on board for this initiative. Undeterred and unmindful of comparisons, Royal Enfield is upbeat about the business potential that Vintage storesoffer. Shaji Koshy, Head- India Business says, "We have been jn the business of selling motorcycles for a long time now, and have always considered.the pre-owned-business as an important aspect of the product life-cycle and the journey of a consumer."

 

Commetns