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Come demo the new Twins and enjoy the charm and flavor of local vendors at the Royal Enfield North America Twins Launch in Milwaukee Wisconsin. Mixed in with the weekend of Brewtown Rumble, Wisconsin's largest vintage motorcycle event at one of the cities newest must see locations. BMX, live art, and so much more. Motorcycle endorsement on license required to demo. Keep an eye out for updates on entertainment, giveaways, and goodies. Visit for the entire tour breakdown. The event will be held from 10am to dusk pending weather.


1 Day


The Cooperage


Demos will be held on paved roads


Free Admission

Royal Enfield Activations

Event Itinerary

Demo Rides

Demo rides start at 10:00am and go until dusk. Be sure to bring appropriate riding gear (jacket, pants, over the ankle shoes, gloves, and a helmet) as well as a valid drivers license. The 650 Twins, The Classic, and The Himalayan will all be available for demo rides. All rides are first come first serve. Passangers must also have appropriate gear and are required to fill out a waiver. You may ride more than motorcycle, or any motorcycle more than once.


Local Vendors

Thanks to local flavor, we will have a handful of special guests at our event including: Divison BMX, Lola Clothing Co., The Litas Milwaukee, Fuel Cafe, and more. All of which will be available to visitors from gates open to close.


Live Art

Come dance and enjoy jams from a liive DJ while watching three of Milwaukee's very own artists make a painting live.


Event Gallery