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The role of Concept Engineer is tailored to a “creative engineer”. The aim is to use the product requirements, outlined by product strategy and concept engineering, to explore and define, using a variety of methods, a suitable product architecture and appropriate level of physical experience.
Global Product Strategy Team
The Global product strategy team leads the creation and approval of global product strategies and plans. Our team defines and shapes future vehicle and powertrain portfolios for Royal Enfield globally.
Working with Design, Marketing, Engineering, Manufacturing, and Finance, we aim to create product plans that engage our customers, deliver strong financial returns, and meet or exceed all regulatory requirements. We provide the necessary analysis and support to make key strategic decisions in the area of long-term vehicle forecasting in all regions of the globe. Our team conducts market research to instil a deep customer understanding into Royal Enfield’s brand and product development activities.
Concept Engineering Team
The Concept Engineering team operates within the Global product strategy team, liaising directly with the Industrial design, Product development, Sourcing and Manufacturing departments to generate new iconic products for the brand.
The responsibility of the team is to generate, then evolve and present whole vehicle (and discrete components) concepts to a stage that can be carried to production by the Product development team.
Key responsibilities
The candidate will work with the other members of the Product Strategy and Concept team, along with designers from the Industrial Design team to generate and present new product concept ideas for, and to, senior management; allowing product planning to react quickly to develop robust product specifications prior to a project being released to an engineering design team to carry out detailed engineering work.
You will create these initial concept vehicle schemes based on your own creative engineering judgement, target data from benchmarking activities and ergonomic requirements. You will develop early styling underlay models based on target dimensions, (i.e. creation of zones defining boundaries for required seat height, reach , knee clearance, luggage fitment etc) working with Industrial Design to resolve any early conflicts between initial concept package requirements and potential Industrial Design theme.
Where deviation from current methodology or new concepts require validation, it is the responsibility of Concept Engineer to investigate and if required, carry out physical testing / analysis, then present the results to show confidence in the design.
Your responsibilities will also include, but are not limited to;
Translating strategic and functional objectives into technical requirements,
Developing and enhancement of existing methods and process,
Establishing target BOM and investment prices for new vehicle programmes,
Identify cost reduction opportunities and
Technical benchmarking and analysis of competitive vehicles.
Success metrics of the role
Goals:
Kick start whole bike concepts to create a robust starting point for specification documents to be confirmed then design teams to carry out engineering concept.
Improve the link between Product Planning and Design by improving the link between the product requirements and engineering feasibility.
Improve the efficiency of the concept phase.
Keep records of concept phase so concepts can always be re-visited
Work with other Product strategy team members to define product requirements
Support the team with early guidance of concept feasibility and cost-effective product manufacturing and assembly recommendations.
Work with sourcing to estimate costs for early design concepts in order to facilitate business case and feature/benefit decisions.
Establish fundamental packaging issues, constraints and feasibilities
Create fully laid out, structured CAD schemes
Document how the concept has evolved in a manner that can be presented to various departments.
Mule bike and styling bike design support
Partnering with Product Marketing to explain product's technical attributes and their value to press and analysts
Attending various shows and events to keep up to date on engineering trends and developments.
Keep up to date on current manufacturing capabilities and limitations of vendors and plants.
Recommend new materials and processes that may be used in creating unique and competitively advantaged product.
Deliverables:
Input into KOD (kick off document) process
Input into QFD phase of project (creating requirements based on testing)
Input into PCO (Product concept outline document) to define what the product should be.
Carry out Initial concept to create packaged CAD layout of complete bike
Prove off concepts to an appropriate level (For example CAE/ hand calc / actual physical testing)
Mule bike and styling bike design support
Presentation of information at relevant gates.
Scope and Impact
The Concept Engineering team is a small team with 2 members based at the UK Technical Centre. It sits with the Global Product Strategy team, within the GCO (Global Commercial Organisation) but also links into the GTO (Global Technical Organisation) in terms of procedures and operating systems.
The Concept Engineer is a key role for the business which ultimately enables development of new models into the market. There are a large range of projects and platforms planned to be implemented over the next 5 years.
Network and stakeholders
The role of Concept Engineer is exposed to a large network of interactions, both internal and external, spanning from consumers, all the way up to the CEO.
In day to day activities the main interaction is within Product Strategy. Frequently you will interact with ID and PD.
Communication between departments, on a global level is key to this role and on a day to day basis is conducted via email and video chat. In other instances traveling will be required, both nationally and internationally.
What are we looking for?
You generate value with your ideas and solutions and demonstrate high quality standards for yourself and other people. You communicate openly, clearly, and coherently and are able to quickly establish a successful cooperation with others. You will be expected to work effectively within the team and be prepared to debate and input into various topics regarding the product.
As an individual you should have an unusual blend of creativity, a keen eye for aesthetic quality, and an understanding of the technical limitations. You should not be afraid to use your imagination and present your ideas. You should be ambitious and keen to learn and absorb the information around you.
There will be stretched timescales and compressed activities where you will be expected to manage and police key legislative requirements, product requirement targets and hard points. There is a need to keep abreast of technical developments within the automotive industry, with particular reference to the evolution of competitor products.
Education to Degree level or equivalent preferred.
All design engineering disciplines will be considered if the candidate can demonstrate an appropriate level of expertise in similar component design.
2-5 years of engineering experience
Highly skilled in CAD modelling ideally in Creo. Surfacing experience using other programmes would be a benefit.
Experience in PLM system usage (particularly Windchill)
Ability to be working on a wide variety of components at one time, balancing workload and prioritising to create the optimum output.
Ability to create full detailed design drawings
Great attention to detail
Good understanding of mechanical design requirements for typical automotive applications e.g. fastening systems, sealing solutions, manufacturing techniques.
Desirable to have a motorcycle licence
Ability to use own initiative when working under pressure
Must be a team player and be able to work closely with multidisciplinary team members Flexibility and Adaptability are key
Strong verbal and written communication skills
Can do attitude. Should have initiative and confidence to “get stuck in” and get hands dirty.
Ambitious and self-reliant.
Intrinsically self-motivated
What will it be like to work for Royal Enfield?
As the oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. The team is growing consistently, competitively and profitably over a decade now, actively chasing its aim to be the #1 global mid-size motorcycle company and be the #1 Brand in product and service excellence.
At Royal Enfield, we don’t simply focus on what we do, but how we do it is also very important to us. We do not follow the industry conventions, or take the well-trodden path. We create our own path and that has led us to this outstanding success in the past. Our values and the brand remains at the core of all our activities, as we work towards transforming Royal Enfield into a complete experiential brand. To that effect, we are adding quality and diversity to the existing team by bringing in new people from different industries providing us with a wide range of thoughts and ideas; people from different parts of the world to help us learn about the markets we intend to serve in the future.
About Royal Enfield?
The oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With 50% growth every year for the last 3 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.
Royal Enfield’s product line-up includes the Bullet, Classic and Thunderbird models in both 350 and 500cc displacements; and the recently introduced Continental GT 535cc café racer. Royal Enfield operates through 11 company-operated stores and 250 dealers in all major cities and towns in India, and exports to over 40 countries across the world including the USA, Japan, UK, several European and Latin American countries, as well as the Middle East and South Asia.
Royal Enfield also organises and supports many motorcycling events and rides , more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over India to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.
Read more about us: www.royalenfield.com Catch-up on all the latest openings: https://royalenfield.com/aboutus/careers/
