Social Community Manager / Assistant Manager
Department
Digital Team
Role Description
Social Community Manager / Assistant Manager
Location
Leicestershire
Role context and purpose
- Royal Enfield is a Digital first brand. All our efforts towards reaching out to the community are through Digital mediums and through on ground activations. Today Royal Enfield has a fast growing community of brand lovers and advocates and the brand thrives on the community. With majority of the marketing efforts happening through digital medium we are poised to expand our digital footprint as well across markets. We have an established digital practice in Indian subcontinent and with the expanding demand across markets we are looking to expand our team size as well.
- The role of Social Community Manager will be responsible for working with the monthly, quarterly and yearly strategy for their market, in partnership with the central team. As a strong communicator and influencer, you will be liaising with the brand team, creative development team/agency and working in harmony with the business/marketing team to be on top of the marketing activities and plans. Build and manage brand advocates for the brand in the respective markets and keep them engaged throughout the year. Local content curation and dissemination will also be a key part of the role.
Key responsibilities
- Your key responsibilities will include, but not limited to:
- Working with the market social strategy – Platforms, content buckets, emerging platforms, KPI setting
- Brand advocate management – community building across a range of platforms
- Content curation
- Monthly reporting and quarterly reviews
- Drive media efficiency and effectiveness using market insights
Success metrics of the role
- Growth in communities across a range of platforms
- Increased brand advocacy building and management
- Increase in brand mentions month on month
Scope and Impact
- This is IC role (Individual Contributor) reporting into the Digital Lead, with a dotted line to the business team of the respective markets. The candidate will be managing multiple markets in a region – EU, LATAM, and SEA.
Network and stakeholders
- Central Digital Team
- Brand Team (Brand, Creative, Marketing Insights)
- Regional Business and Marketing Team
- Agency Network
What are we looking for?
- A graduate in a relevant subject (Digital/PR/Communications) - 2:1 or above (or equivalent qualification or relevant experience)
- The Candidate should have demonstrable experience in social media strategy/execution for brands (preferably auto) and should have a good understanding of platform insights.
- Preferably from an agency background, background with as established brand is also welcome.
- The candidate should be supremely digitally savvy and should have thorough knowledge of present and emerging social platforms and related technologies
- Candidate with a fair understanding of content production will be preferred
- Candidate should be a people’s person and should be able to communicate with internal stakeholders/agency/brand advocates and build long terms relationships
- Should have a good eye for content – should be able to manage live content dissemination – Social Live, Stories etc.
What will it be like to work for Royal Enfield?
- As the oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. The team is growing consistently, competitively and profitably over a decade now, actively chasing its aim to be the #1 global mid-size motorcycle company and be the #1 Brand in product and service excellence.
- At Royal Enfield, we don’t simply on focus on what we do, but how we do it is also very important to us. We do not follow the industry conventions, or take the well-trodden path. We create our own path and that has led us to this outstanding success in the past. Our values and the brand remains at the core of all our activities, as we work towards transforming Royal Enfield into a complete experiential brand.
- To that effect, we are adding quality and diversity to the existing team by bringing in new people from different industries providing us with a wide range of thoughts and ideas; people from different parts of the world to help us learn about the markets we intend to serve in the future.
About Royal Enfield?
- The oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With 50% growth every year for the last 3 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.
- Royal Enfield’s product line-up includes the Bullet, Classic and Thunderbird models in both 350 and 500cc displacements; and the recently introduced Continental GT 535cc café racer. Royal Enfield operates through 11 company-operated stores and 250 dealers in all major cities and towns in India, and exports to over 40 countries across the world including the USA, Japan, UK, several European and Latin American countries, as well as the Middle East and South Asia.
- Royal Enfield also organises and supports many motorcycling events and rides , more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over India to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.
- Read more about us: www.royalenfield.com Catch-up on all the latest openings: https://royalenfield.com/aboutus/careers/
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