The article talks about how Siddhartha Lal at the age of 26 took over the reins of Royal Enfield at the turn of the millennium, the company was in dire straits. Straddled with huge accumulated losses. Less than two decades later, Royal Enfield is the talk of the town. Lal's decade-long struggle to get the company in shape by streamlining costs, bringing in new technology, making the bikes more reliable and user friendly and overhauling the dealer, service and supply network is bearing fruit. With an operating margin of 31.3 per cent (2016/17), Royal Enfield now is also one of the most profitable in the industry.
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