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South Korea

19 April 2019

Royal Enfield expands footprint in APAC, enters South Korea

Royal Enfield expands footprint in APAC, enters South Korea

Seoul, April 19, 2019:

Royal Enfield, the global leader in mid-sized motorcycles, announced its entry into South Korea, with Vintage Motors (Kiheung International) as its official distributor-partner in the country. The iconic British motorcycle manufacturer arrives in Korea with its first flagship store in Seoul at Hannam-daero 42-gil, commencing its full operation, including after sales, spares and service. This strategic announcement is in line with Royal Enfield’s focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc). The brand launch press conference was addressed by Mr. Vimal Sumbly, APAC Business Head and Pablo Lee Junior- Chief Executive Officer, Kehung Motors.

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