“Bolt on Builds” is part of our effort to maintain and grow the RE presence in the global custom scene in the absence of physical shows caused by the pandemic. 2020 was our pilot of this, and we have worked with 6 influential people who had no previous experience in customization to make bolt on custom builds to highlight the ease and accessibility of customizing Royal Enfield's motorcycles while supporting the custom ecosystem. They were given their choice of motorcycle, and allowed creative freedom, with the exception that they were not allowed to cut the frame, and all mods must be bolt on. , we have tried to focus the story on the person and the adventure of making it their own, using their unique story telling and preferred social platform to do so
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