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The Hindu businessline

25 November 2022

Super Meteor 650 : A return to roots

Over the past decade, mid-displacement motorcycle market leader Royal Enfield has steadily replaced its older models with upgraded, updated new versions and launched brand new motorcycles too. While on that path, Royal Enfield filled gaps in its portfolio and went global; it has also revived iconic bike brands from its past.

Royal Enfield’s appeal continues to hinge on its ability to reinvent itself for a modern audience while staying true to its heritage. That is exactly what the just-unveiled new Super Meteor will attempt. The Super Meteor 650 represents a return to a cruiser as one of the core offerings from Royal Enfield. At the heart of all REs is this easy-riding character that sets them apart from competing motorcycles, and the new bike will now be the pinnacle of the brand’s line-up.