Careers

Dealer Development Manager

Department

Dealer Development

Role Description

Dealer Development Manager

Location

Remote

Organization Profile

• The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s middleweight motorcycle segment. Royal Enfields are engaging, uncomplicated, accessible and fun to ride; a medium for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
• Royal Enfield’s premium motorcycle line-up caters to varied aspirations and motivations. From stylish retro and neo-retro roadsters like the Hunter 350, the Interceptor 650 and the Shotgun 650, to quintessentially thoroughbred cruisers like the Meteor 350, and the Super Meteor 650; and from adrenaline pumping machines like the all-new Himalayan 450 adventure tourer, the Scram 411 ADV crossover and the Continental GT 650 cafe racer, to the timeless and iconic classics, like the Bullet and the Classic 350; Royal Enfield has an enviable portfolio of motorcycles.
• Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and series of epic rides ranging from peaceful and picturesque to the treacherous and challenging that test the mettle of the rider and the machine, and at the same time deepen the bond between them.
• A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 1080 stores in more than 65 countries around the globe. Royal Enfield has two world-class Technology Centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s worldclass, state-of-the-art production facilities are located at Oragadam and Vallam Vadagal near Chennai, along with its legacy facility at Thiruvottiyur, which was Royal Enfield’s first modern manufacturing facility in India, set-up in 1955. Royal Enfield also has modern CKD Assembly facilities across 5 global locations - Nepal, Brazil, Thailand, Argentina and Colombia.
• Eicher Motors Limited (EML) (Bloomberg: EIM IN Reuters: EICH.NS) is the listed parent of Royal Enfield, global leader in the middleweight motorcycles segment (250cc - 750cc). For FY ’24, Eicher Motors Ltd recorded a total income of INR 16,536 crores which is approximately USD 2.01 billion.
• Read more about us: www.royalenfield.com
• Catch-up on all the latest openings: https://royalenfield.com/aboutus/careers/

What will it be like to work for Royal Enfield?

• Headquartered in India, Royal Enfield is a multi-geography, multicultural organization that spans across 65 countries in the world. The global leader in the middleweight motorcycle segment (250 750cc), the team at Royal Enfield has been growing consistently, competitively and profitably over a decade now, actively chasing its aim to be a global premium brand from India.
• At Royal Enfield, we don’t simply focus on what we do, but how we do it is also very important to us. We do not follow the industry conventions, or take the well-trodden path. We create our own path and that has led us to this outstanding success. Our values and the brand remain at the core of all our activities, as we work towards transforming Royal Enfield into a complete experiential brand.
• To that effect, we are adding quality and diversity to the existing team by bringing in new people from different industries providing us with a wide range of thoughts and ideas; people from different parts of the world to help us learn about the markets we intend to serve in the future.

Job Purpose

• Support the growth and success of the dealer network by driving sales performance, enhancing customer satisfaction, ensuring brand alignment, and expanding market presence in the North America market.

Key Responsibilities

Your key responsibilities will include, but not limited to:

• Dealer Network Support: Assist the sales team in achieving sales, market share, profitability, and customer satisfaction targets by strengthening the performance and presence of assigned dealers.
• Regional Collaboration: Work closely with Regional Managers to roll out and maintain Royal Enfield’s brand identity and retail environment standards across the dealer network.
• Financial Oversight: Evaluate dealer financial health, monitor trends, and identify risks. Provide guidance and action plans to support financial improvement, especially for underperforming dealers.
• Customer Experience Management: Oversee the implementation and management of Customer Satisfaction Index (CSI) surveys to ensure a high standard of customer experience.
• Dealer Development: Lead the process of identifying, evaluating, and onboarding new dealers using sound business and financial principles to ensure their long-term success.
• Performance Improvement Planning: Create and execute strategic action plans to elevate the performance of underachieving dealers and align them with company expectations.
• Market Representation & Legal Compliance: Manage regional market representation activities—including addressing open points, buyouts, and performance issues—while ensuring full legal compliance.
• Dealer Agreement Enforcement: Identify non-compliance with Dealer Agreement terms and work with stakeholders to create and implement corrective action plans.
• Legal Responsibilities: Lead the resolution of Dealer Agreement-related legal matters in accordance with established company policies.
• Competitive Intelligence: Monitor competitor dealer activity and market shifts and develop proactive strategies to maintain and grow brand competitiveness.
• Project Collaboration: Partner with internal teams and dealers on high-impact initiatives to drive growth and operational excellence.
• Market Growth Initiatives: Drive business development by enhancing dealer capabilities and expanding into underserved markets.
• Brand Activation Programs: Design and execute initiatives to strengthen Royal Enfield’s brand presence within dealer locations.
• Training & Development: In coordination with the Aftersales team, build and deliver training programs for dealer sales and technical staff to enhance performance and service quality.
• Reporting & Analytics: Prepare and present performance reports, sales forecasts, and budget summaries to internal stakeholders and leadership

Scope and Impact

Financial Accountability

Revenue

• Direct

Budget

• User

Number of Direct reports

• 0

Number of Indirect reports

• 0

Location(s)

• Open

Decision making and Impact

• Individual Contributor

Network and stakeholders

Internal Stakeholder

• Business Market - Sales / Service
• Apparel & Genuine Motorcycle Accessories
• Marketing
• Legal

External Stakeholder

• Dealer Network

Qualification, Experience and Certification – Selection Criteria

Education

Essential

• Bachelor's Degree

Experience

Essential

• 5+ years of relevant work experience

Preferred

• Exposure to Powersports or car industry

Functional Skills

Skill

• Distribution Channels support and Analysis - Level 4
• Influencing - Level 3
• Market/ Consumer Analysis - Level 4
• Pipeline Management - Level 3
• Sales Planning & Forecasting - Level 3
• Google Suites - Level 3

Behavioural Competencies

• Empowering Leadership
• Customer Advocacy
• Boundaryless Collaboration

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