Careers

Non-Motorcycle Business & E-commerce

Department

Business Markets

Role Description

Non-Motorcycle Business & E-commerce

Location

Sao Paulo

Organization Profile

• The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
• Royal Enfield’s premium line-up includes the stylish Hunter 350 roadster, the timeless Classic 350, and the Meteor 350 cruiser. The brand has significantly expanded its 650cc parallel-twin platform to include the Interceptor 650, the Continental GT 650 cafe racer, the custom-inspired Shotgun 650, the Super Meteor 650 highway cruiser, the rugged Bear 650 scrambler, and the newly released Classic 650 and Bullet 650. The adventure and multi-purpose segment now features the liquid-cooled Himalayan 450, the Guerrilla 450 modern roadster, and the Scram 440, alongside the long-standing Bullet 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (formerly Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
• A division of Eicher Motors Limited, Royal Enfield operates through more than 2,074 stores across all major cities and towns in India and through nearly 1,212 stores in more than 80 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s three state-of-the-art production facilities are located at Cheyyar, Oragadam, and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has seven modern CKD assembly facilities in Thailand, Argentina, Colombia, Brazil, Nepal, Bangladesh, and a second facility in Brazil. With a record-breaking performance of over 1.2 million units sold in FY 2025-26 and international sales rising 23% in the same period, Royal Enfield is the leader in the global mid-size motorcycle market.
• A division of Eicher Motors Limited, Royal Enfield operates through more than 2000 stores across all major cities and towns in India and through nearly 1080 stores in more than 65 countries around the globe. Royal Enfield has two world-class Technology Centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s worldclass, state-of-the-art production facilities are located at Oragadam and Vallam Vadagal near Chennai, along with its legacy facility at Thiruvottiyur, which was Royal Enfield’s first modern manufacturing facility in India, set-up in 1955. Royal Enfield also has modern CKD Assembly facilities across 5 global locations - Nepal, Brazil, Thailand, Argentina and Colombia.
• Read more about us: www.royalenfield.com
• Catch-up on all the latest openings: https://royalenfield.com/aboutus/careers/

What will it be like to work for Royal Enfield?

• As the oldest motorcycle company in continuous production, celebrating 125 years of heritage in 2026, Royal Enfield made its first motorcycle in 1901. The team has grown consistently, competitively, and profitably for over a decade, solidifying its position as the global leader in the mid-size motorcycle segment. Today, the company continues to chase excellence in product and service while pioneering the future of pure motorcycling through its newly launched electric vehicle brand, Flying Flea.
• As the oldest motorcycle company in continuous production, celebrating 125 years of heritage in 2026, Royal Enfield made its first motorcycle in 1901. The team has grown consistently, competitively, and profitably for over a decade, solidifying its position as the global leader in the mid-size motorcycle segment. Today, the company continues to chase excellence in product and service while pioneering the future of pure motorcycling through its newly launched electric vehicle brand, Flying Flea.
• To that effect, we are adding quality and diversity to the existing team by bringing in new people from different industries providing us with a wide range of thoughts and ideas; people from different parts of the world to help us learn about the markets we intend to serve in the future.

Job Purpose

• The role of Resource -
• Digital Accessories Business & E-commerce resource (Brazil) will be responsible for driving the strategic growth of Accessories across the region. By bridging the gap between digital marketplace management and physical retail execution, this role ensures a unified brand journey, maintaining consistency across all digital touchpoints and physical retail environments . The incumbent will act as the primary link between assortment planning, major e-commerce platforms (e.g., Amazon, Mercado Livre), and the dealer network to maximize market penetration, conversion rates, and total revenue per motorcycle.

Key Responsibilities

Your key responsibilities will include, but not limited to:

• Manage relationships with external and internal stakeholders to drive Accessories Sales for the entire country.
• Work with dealers on Accessories Business along with Business Managers on Investments, First fill orders, Min Stocks, Display, Ensure timely and accurate Sales Forecast from Dealer for internal planning, order collection from Dealers in the country.
• Supporting country on Marketing collaterals, creating seasonal promotions, display of Accessories in-store.
• Customer Experience Management: Oversee the implementation and management of Customer Satisfaction Index (CSI) surveys to ensure a high standard of customer experience.
• Forecast planning for the country on Accessories; Stock Management with Dealers.
• Improve Accessories Penetration per Motorcycle across all Brazil regions.
• Competition Mapping and analyzing the Accessories landscape in priority regions.
• Coordinating with the HO team on Warranty, New product, Display material, Catalog preparation, Content for marketing, Homologation certification, COC, and Pricing.
• Ensure Accessories Readiness for product launches, and timely availability in all dealer networks prior to launch in the regions.
• Coordinating with the training team for planning Accessories training in the country.
• Price preparation for the market based on agreed margins to be competitive in the market
• Conducting regular review with dealers for understanding Business opportunities and growth.
• Creating special bundles / tactical marketing to improve business.
• Preparing Minimum Order Quantity for new stores and new Product launches.
• Create the right display in each of our networks, prepare monthly Order cycles and support distributors in warranty claims for smooth operations.
• Work closely with the central team for support on marketing collaterals, display and training, coordinate for PI, Packing list and dispatches.
• Preparing SBP for the country based on the market potential.+
• Own the P&L for assigned e-commerce accounts.
• Manage day-to-day operations and performance of key e-commerce accounts (Amazon, Mercado Livre etc.)
• Monitor category trends and competitor strategies to identify growth opportunities.
• Collaborate with warehouse, logistics, and inventory teams to ensure healthy stock levels and timely order fulfilment and delivery.
• Plan and execute platform-specific campaigns, deals, and brand promotions.
• Track daily/weekly/monthly performance: sales, traffic, conversions, returns, pricing, and ratings.
• Work closely with product, finance, operations, and marketing teams to align e-commerce strategies and reconciliations.

Scope and Impact

Financial Accountability

Revenue

• Direct

Budget

• User

Number of Direct reports

• 0

Number of Indirect reports

• 0

Location(s)

• São Paulo

Decision making and Impact

• Individual Contributor

Network and stakeholders

Internal Stakeholder

• Global Brand
• GCO - Sales, Service, International Business Vendors
• International Business
• Finance
• Accessories Business

External Stakeholder

• Creative Agencies
• Vendors

Qualification, Experience and Certification – Selection Criteria

Education

Essential

• Bachelor’s Degree - Full Time

Experience

Essential

• 8+ years’ relevant experience
• Prior exposure to Accessories Business

Preferred

Functional Skills

Skill

• Creating a superior customer experience - Level 4
• Influencing - Level 4
• Market/ Consumer Analysis - Level 4
• Sales Planning & Forecasting - Level 4
• Solution selling - Level 3
• Strategy formulation - Level 4

Behavioural Competencies

• Empowering Leadership
• Customer Advocacy
• Boundaryless Collaboration
• Thinking Unconventional

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