Careers

Marketing Manager

Department

Marketing

Role Description

Marketing Manager

Location

Remote

Organization Profile

• Flying Flea, endorsed by Royal Enfield, is the new City+ mobility brand that is an expression of Royal Enfield’s commitment to keep moving forever forward. Operating at the intersection of technology and lifestyle, Flying Flea is a new brand that continues a legacy of innovation and creates a new category for the global marketplace and beyond.
• An evolution of Royal Enfield’s 120+ years philosophy of Pure Motorcycling, Flying Flea as a brand draws inspiration from the 1940 Royal Enfield Flying Flea motorcycle, an engineering marvel that was purpose-built to be air-dropped by parachute. Built to deliver a smart, nimble, and agile ride experience, the Flying Flea is a sophisticated mix of authentic design and cutting-edge technology, infused with the inimitable feel and style typical to Royal Enfield motorcycles. Looking to drive the next 100+ years of pure motorcycling, Flying Flea’s first products will be the classic-styled FF.C6 followed by the scrambler-styled FF.S6, both expected by early 2026.
• The Flying Flea team within Royal Enfield, boasts of a class-leading team of more than 200 engineers in the UK and India, allowing Flying Flea to develop its own motor, battery, BMS, and custom software for its line of connected electric vehicles. With more than 40 patent applications filed for native and connected applications, end-to-end technology for the Flying Flea has been developed in-house, in partnership with industry-leading experts and brands. The brand is setting up an exclusive EV manufacturing space within its manufacturing facility at Vallam Vadagal.
• Read more about us: https://flyingflea.royalenfield.com/in/en/home
• Catch-up on all the latest openings: https://www.royalenfield.com/uk/en/our-world/careers/

What will it be like to work for Royal Enfield

• As the oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. The team is growing consistently, competitively and profitably over a decade now, actively chasing its aim to be the #1 global mid-size motorcycle company and be the #1 Brand in product and service excellence.
• At Royal Enfield, we don’t simply focus on what we do, but how we do it is also very important to us. We do not follow the industry conventions, or take the well-trodden path. We create our own path and that has led us to this outstanding success in the past. Our values and the brand remain at the core of all our activities, as we work towards transforming Royal Enfield into a complete experiential brand.
• To that effect, we are adding quality and diversity to the existing team by bringing in new people from different industries providing us with a wide range of thoughts and ideas; people from different parts of the world to help us learn about the markets we intend to serve in the future.

Job Purpose

• The role of Marketing Manager - EV will be responsible for leading the development and performance of marketing campaigns for EV businesses & products to achieve revenue and profitability targets and drive brand-led growth. The incumbent will create campaigns, utilizing all marketing channels that deliver on strategic objectives related to brand awareness, consideration, trial, and sales; collaborate with other marketing colleagues to establish and track marketing KPIs for the business and measure and analyze the impact of marketing initiatives to continuously improve the marketing efficiencies and effectiveness.

Key Responsibilities

• Co-develop the annual marketing plan for EV business while keeping in view the target customer segments [existing and prospects], marketing budget and overall business plan
• Develop and manage marketing campaigns while keeping in view the demographics, preferences, purchasing behavior, styles etc. of the target customer segments and leverage analytics/ CRM to drive campaign messaging and visual content
• Establish KPI measurements to support the annual marketing plan’s objectives and gain alignment across marketing channels
• Track KPI performance against the plan and report insights on this performance by analyzing data and obtaining feedback from the channel marketers, sales teams, and dealers. These insights should provide input to future plans in that channel (social media, email, events, etc.)
• Define the media plan and channel strategy for all campaigns and obtain necessary inputs and approvals to launch each campaign
• Lead various marketing initiatives/ campaigns and work with different teams internally and externally (agencies) to achieve objectives
• Work with dealers and sales teams to understand barriers to purchase for the consumer and best ways to execute programs and promotions at the retail/dealer level
• You will establish a process for tracking and monitoring campaign milestones in order to provide pre and post campaign reporting analysis and recommend next steps
• Project lead for new business initiatives, building a project plan with milestones, timelines, and resource needs. You will ensure the project is implemented on time, on budget, and aligned to the objective.
• Ensure Effectiveness and efficiency of the Campaign/ Program (Ex: impressions, website traffic, click-thru rate, leads generated, engagement, etc)
• Adherence to spend plans vis-à-vis budgets for the market, correlated to targeted consumer/business funnel impact against those spends

Scope and Impact

Financial Accountability

Revenue

• Direct

Budget

• User

Number of Direct reports

• 0

Number of Indirect reports

• 0

Location(s)

• Milwaukee

Decision making and Impact

• Individual Contributor

Network and stakeholders

Internal Stakeholder

• India & International Business - Sales, Service, Business teams
• Global Brand - Digital, Creative Strategy, PR, Marketing
• Product Strategy & ID
• Finance, IT

External Stakeholder

• Agencies / Vendors
• Influencers
• PR agencies, event agencies and creative/digital agencies

Qualification, Experience and Certification – Selection Criteria

Education

Essential

• Bachelor’s degree (Full Time) - Marketing , Communications or related streams

Preferred

• Masters in Business Administration (MBA) - Marketing / Advertising / Communications

Experience

Essential

• 8-10 years of overall experience (motorcycle / auto / consumer-focused industry) with Min 3 years of experience as a marketing manager with an EV setup
• Experience of working in US Market
• Strong project management skills and experience
• Proven experience in implementing customer-lead campaigns to promote brand awareness, consideration, or sales conversion.
• Experience and understanding of how to build campaigns across multiple channels including, but not limited to, events, paid media, paid search, social media, and email.
• Deep understanding of how to develop customer personas through consumer research, CRM data insights, and macro-economic trends.
• Passion and experience for identifying barriers to purchase and solutions to overcome them
• Strong bias for action with the ability to prioritize, multi-task, and manage marketing plans (both ON TIME and IN FULL) even in high pressure situations
• Strong problem solving skills and have the ability to work independently on programs and initiatives
• Experience of working with agency/ partners, exhibiting the ability to generate maximum return through effective marketing plans and direction

Functional Skills

Skill

• Brand building/ management - Level 3
• Business Acumen - Level 3
• Creating a superior customer experience - Level 3
• Public Relations - Level 3
• Strategy formulation - Level 3
• Understanding of consumer preferences - Level 3

Behavioral Competencies

• Empowering Leadership
• Customer advocacy
• Boundaryless Collaboration
• Thinking Unconventional

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